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Saturday, March 26, 2011

Earth Hour 2011, Go Beyond The Hour

Earth Hour is a global event organized by WWF (World Wide Fund for Nature, also known as World Wildlife Fund) and is held on the last Saturday of March annually, asking households and businesses to turn off their non-essential lights and other electrical appliances for one hour to raise awareness towards the need to take action on climate change. Earth Hour was conceived by WWF and The Sydney Morning Herald in 2007, when 2.2 million residents of Sydney participated by turning off all non-essential lights. Following Sydney's lead, many other cities around the world adopted the event in 2008. You can also visit Earth Hour official site to learn more,

Earth Hour 2011 will take place on March 26, 2011 from 8:30 p.m. to 9:30 p.m., at participants' respective local time. To know your respective local time go here.

Earth Hour has called a Worldwide Meetup Day. Switch off your lights for one hour to celebrate Earth Hour. Organise a meet up to share this Earth Hour with your friends and family. It can be large or small, a dinner party with some close friends or a street party for the whole neighbourhood. Together our actions add up.

The participating channels in the Philippines, ABS-CBN will cease transmission during lights out and Cartoon Network and National Geographic Channel Asia will halt transmissions during lights out.

With Earth Hour almost upon us, our thoughts are with the people of Japan during this incredibly challenging and sad time for their country.


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